2020 so far has been an exceptional year, and will always be remembered for a host of reasons. If we have to find the silver lining though, it would be the digital push that the events of 2020 brought about. Simply put, there is no better time to be online than now. If you are reading this, that means you realize the importance of social media for your brand. Furthermore, if you’re not part of the noise, do you even exist?
That said, we get it; social media can be overwhelming, and with so many options it can be hard to make sense of where to start from and how to go about with building a strong presence online. Your worries end right here! Our digital media experts have answered some of the most commonly asked questions to help get you started on social media.
Let’s start at the beginning.
What is social media? A common mistake most people make is answering this question with the functions or importance of this medium, often forgetting what is the most primary explanation to this chased term. Social media is a communication tool. That’s right; it is a tool developed to network and build an online presence. Once you have understood the meaning of the term in its most basic nature, it will help you leverage the medium to its maximum potential.
Let’s learn more about social media.
- Which social media platform is apt for my brand?
There are many social media sites created to allow users to get to know your story, your brand, and the truth is, all the popular sites are necessary, each for their own purpose. What this does is, tempts a brand to join all the platforms in the fear of missing out on their potential clients. A better strategy that we suggest is to instead focus on understanding your industry, your target audience, and where do they spend most of their online time. Is it Facebook, Instagram, LinkedIn, or are they more inclined towards video content and are more active on YouTube? By understanding this, picking a combination of mediums at the beginning, and by being committed to those platforms you can take your brand a long way.
- What type of content do I need on my social media platforms?
You can kick-start your content creation plan for social media, by understanding the platform that you will share it to. For example, on Instagram, which is more picture and short-video friendly, you can use it to show off your products or applications of a service. On Facebook, you can use the platform effectively for networking, spreading awareness, communicating with users, and potentially increasing sales. LinkedIn on the other hand, is a purely professional platform, which is great to flaunt your brand’s mission, and vision, along with more details about the business, and your expertise in the field. At the end of the day, whichever platform you choose to work with, your content should be relevant, and indicative of what your brand stands for.
- How do I increase my followers?
Good content will be your gateway when it comes to building a base of followers. Audiences today want crisp, quirky, well defined content. By sharing content based on your industry, business, about your product/service you can gain organic followers. As we mentioned, sharing relevant content based on the interest of your target audience, the latest updates, or offers from your brand will keep them engaged, and waiting for more. However, if you are looking to gain followers in a short time span, there are various platforms that offer inorganic methods of social media promotions for a particular amount. By boosting your content, you can reach a lot more people than you would organically, and thus raise the awareness of your content to potential clients.
- How long before I see results from my social media platforms?
When it comes to working with social media, there is no one-formula-fixes all strategy, and the time taken to see measurable results can vary from brand to brand. Before you can start to see results, you need to have an effective strategy, and creative content in place, besides being consistent. As a best practice, we advise you to keep monitoring, measuring, and tracking what is working and what needs to change as you go about with your digital media marketing plan.
There are many ways to make social media work for you, all you need is to get started! And you always got us! At Digital Fix, we work along with you to build strong rapport between your audiences and your brand, and create content that is in sync with your brand’s goals. To know more about our services, especially for businesses that are new in the digital universe, do check out our website: www.digitalfix.n