MARKETING

CREATING STRATEGIES THAT DON’T CRUMBLE

Branding Agency & Consultancy Company

Digital marketing is ever changing, brimming with opportunities, not to mention its power of global outreach. Being present is so 2019, the norm of the new decade is to be noticed. Wondering how to ride the trend? Being a complete digital marketing agency, we help you connect with your clients and ensure top-of-the-mind recall for your business. When your digital presence speaks for you, your business numbers do the talking.

What’s different in our approach?

We are WELL analyzed, suited to ATTRACT the audience and CREATIVE enough to evoke engagement. Whatever we do, attention to detail forms the crux of our process. We devise strategies that are adaptive to the overall marketing plan, and flexible enough that can be steered basis any correction required post our analysis of the campaign results. We employ global tactics, and present cutting-edge yet profitable plans, targeting the right audience along with measurable growth. Don’t believe us? Our testimonial section will convince you.

Branding in Marketing Strategy

SOCIAL MEDIA MARKETING

Some are socially driven, but we are social media driven!

An average human spends more than 11 hours per day on social media, according to a study by the market research group Nielsen. Social media marketing solutions is the new age word-of-mouth publicity for a brand or company.

Social Media platforms such as Facebook, Instagram, Twitter, LinkedIn, and many more are the most popular ones to expand your marketing opportunities. We create interesting and innovative campaigns which are strategically planned, backed by solid content marketing, coupled with aesthetic graphics in order to portray your right brand image. Being cost-effective, easy to measure and offering substantial engagement, are few of the many advantages of social media marketing.

SEARCH ENGINE OPTIMISATION

Maintaining perfect relationship between your business and potential clients through search engines

Search engine optimisation helps you to rank higher in search engines like Google, Bing, Yahoo and others. Why is it important you ask? Because it helps you be present in top searches when your potential clients are out there searching for you! Remember – out of search, out of business leads.

We are your SEO Ninjas – keeping abreast with changing trends, ensuring effective use of keywords and ascertaining that your business gets maximum visibility. No matter the industry, sector or clientele your business caters to, we boost your SEO ranking using the correct form of content, from text to audio-visual, in a targeted manner. With manual backlinking (we use our human skills, not bots), our off-page optimisation beats AI-driven results. Be it your existing website, a new online business platform or a content-based site, we ensure your presence with our detailed keyword analysis and consequent on-page optimisation, to drive traffic to your platform.

SEARCH ENGINE MARKETING

Attract the traffic that matters

An increasing number of consumers are researching and shopping for products online. With this, search engine marketing (SEM) has become one of the most crucial online marketing tools to increase a brand or company outreach. A planned campaign, SEM relies on generating impressions through relevant online advertising. Driven through a cross-site presence and targeted brand visibility, we identify the perfect consumers for your brand, based on their search patterns and lead them towards you. Our SEM activities not only show swift results but also drive traffic to your site, helping you stay ahead of the curve, with a well-thought mix of promotional and organic penetration.

EMAIL MARKETING

If social media is your face, then email is your voice.

Digital media helps you gain visibility with your customers, but email marketing helps you begin a relationship with them. However, an impactful email is much more than an enticing subject line and good design. From highlighting your branding to upholding the right messaging with the use of correct technical tools to reach the right target audience, there’s a lot that goes into making a powerful email campaign. Monitored with the help of metrics such as CTR, we ensure a robust performance. So, if your aim is conversion for your business, then email marketing is the way to go.

CONTENT MARKETING

Great content maximises user engagement and gets rewarded by search engines.

Brand loyalty comes when your customers believe in you. Content marketing helps you build that credibility and trust with them. It’s a reasonable way to share your brand’s unique perspective along with professional insights. We work on creating creative content that resonates with the consumers and penetrates through search engines and digital platforms, to stimulate interest. We tell your story through videos, blogs, social media posts and such, to drive home the point that’s sure to drive your business.

ONLINE REPUTATION MANAGEMENT

What goes on the Internet, stays on the Internet

Everyone has an online presence; a conversation that’s happening about them online. When you are a business that’s the subject of that conversation, you want to ensure it’s a positive one. Online Reputation Management (ORM) is your key to taking control of the online conversation. We employ thoroughly researched techniques and devise strategies that ensure people read the right things about your brand. We identify the issues that could be detrimental to your conversation by studying what your consumers are saying about your brand. The modus operandi is simple – promote positive sentiments; tactically deal with and subdue negative sentiments.

SOCIAL MEDIA OPTIMISATION

Optimized Content Wins

Social media optimisation is making social media marketing more effective be it Facebook marketing, Instagram marketing, or on any social media platform. With the increasing popularity of social media, the organic reach of all the social media platforms comprises only 1% of digital presence. Thereby it has become a necessity to optimize your social media channels with the right kind of advertisement budgets and right kind of content creativity. We help optimize your social media presence in order to reach out to a newer circle of your target audience along with ensuring optimal results of your ads.