Brands use it to engage with their audience, create awareness and excitement of their new products, SME’s use it to emphasise their credibility, show off their latest collaborations and businesses kick start their new project here, on SOCIAL MEDIA.
According to the research by Global web index a person uses min 6 social media apps in a day. With this widespread use of apps like Facebook, Instagram, YouTube, Snapchat, brands have the advantage of sharing their messaging through multiple avenues to drive the brand story home. Moreover, it improves brand outreach by capturing multiple avenues and different audiences, at the same time. And that’s where Cross Posting on Social media can come handy.
Cross platform posting simply means using different social media channels to share tailored posts conducive to the channel. It shows your brand making a genuine effort to meet their audience where they are. This can be achieved when the content is skilfully created, maintaining a consistent image across your social media platforms.
Let’s look at WHY you should use cross platform sharing.
- Gaining better branding for your company
With customised posts on your social media pages make your audience relate to your brand easily. It will help in establishing credible brand presence, increases brand exposure by tapping into multiple avenues of your target audience across platforms.
- Helps in advancing your SEO ranking
Better the content, better the popularity. Better the popularity, more people would want to feature it on their site, and thereby generating more backlinks to your website. You can take an advantage of this and have a chance to be on top of search engine results positioning.
- Starting multiple conversations at once
Posting on a multitude of channels at once can lead to a compounding effect which has the potential of advertising your company far beyond your actual marketing plan. It allows your social media pages to work in tandem, driving awareness on various social media platforms carefully, delivering a consistent brand message across all of your social media profiles.
- Staying in touch with your clients
Being active on social media platforms also means sustaining direct contact with your audience. Be storyteller of your own brand, attract new clients, and speak to them in the language that they speak, in an extremely personalised manner.
It will prove to be very helpful while trying something new for your brand like getting responses for a new logo or a new product, eventually leading to more engagement.
Cross platform posting works well to improve your company’s reputation and reach. Incorporate this in your social media marketing plan, but with tailored content as per the platform and reach more people seamlessly.